We’ve made
more than
an
impression
over the years.
We’ve made trillions.
IT’S ALL ABOUT MAKING AN IMPRESSION.
But not just any impression.
It’s about making the right impression.
A memorable and lasting one.
At the right time. In the right place.
As one of the longest continuously operating full-service
advertising, branding, and media agencies
in Indianapolis (and the state of Indiana),
we have mastered the art and science of
making impressions for local, regional,
and national clients alike.
We’re Not About One-and-Done
Just as the best brand impressions are long-lasting,
the most mutually beneficial client-agency
relationships are too.
We are an industry anomaly because we have
maintained working relationships with numerous clients
for multiple years—some for multiple decades.
How? Because the work we do works.
Branding & Advertising
Research & Strategic Planning
Media Planning & Placement
Television & Radio Production
App Design & Development
Website Development
Graphic Design
Copywriting
Package Design
Merchandise Design
Presentation Design
Environmental Design
Social Network Supervision
Social & Earned Media
The Work We
Do Works.
Our Case (Studies)
In Point.
Merchants Bank
Awareness Campaign
2022 to Present
A unique bank requires a unique campaign.
Merchants Bank tasked us with increasing brand awareness and promoting their Flex Index CD and money market products.
Regarding the deliverables, well, we over-delivered—as we always aim to do. Employing television, print, digital, and social media (as well as a mascot frog named Hopper) the campaign has generated more than 1 billion dollars in new deposits to date.
National Federation of State High School Associations
#BenchBadBehavior Campaign
2022-2023 Academic Year
We’re a great teammate for high school sports.
The National Federation of State High School Associations (NFHS) needed our help in addressing a serious national issue: bad behavior by fans (especially adults) at high school athletic events.
The #BenchBadBehavior campaign was our solution. We developed social media content and smartly distributed it among hundreds of key stakeholders through a proprietary system that allows stakeholders to publish content to their own social media channels with a single push of a button. The campaign also included a downloadable digital toolkit and two arresting videos.
The results speak for themselves. The campaign at its halfway mark, just five months in, earned 19,413,839 impressions and 24,994 engagements on social media alone. And #BenchBadBehavior has become the catalyst to help change behavior at high school athletic events nationwide.
Hamilton County Tourism
Spring Leisure Campaign
April 2022 to June 2022
Why Wait For The Weekend?
Hamilton County Tourism came to us with an interesting dilemma—hotel rooms were booked on the weekends due to the millions of people traveling for sports in the county. The solution was promoting weekdays, creating the idea that you can have fun any day of the week. Thus, Why Wait For The Weekend was born.
The campaign ran in the Chicago DMA and statewide Indiana utilizing television, print, radio, digital, connected TV, streaming audio, and paid social media.
Overall, the Spring efforts brought in more than 75,000 trips (72% on weekdays) and for every dollar spent on advertising, $301 was returned in visitor spending.
